This policy explains how Fresh Wax uses cookies and similar technologies on our website, in compliance with the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, understand how you use the site, and provide relevant content. Similar technologies include:
- Local Storage: Data stored in your browser that persists between sessions
- Session Storage: Temporary data cleared when you close your browser
- Pixels/Beacons: Small images used to track page views and interactions
How We Use Cookies
We use cookies to:
- Keep you logged in to your account
- Remember items in your shopping cart
- Remember your preferences (e.g., audio player settings)
- Understand how visitors use our website
- Improve our website and services
- Deliver relevant marketing (with your consent)
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function. They cannot be disabled without breaking core functionality.
| Cookie | Purpose | Duration |
|---|---|---|
| __session | Firebase authentication session | Session |
| customerId | Identifies logged-in customer | 7 days |
| freshwax_cart_* | Stores shopping cart contents | 30 days |
| cookie_consent | Remembers your cookie preferences | 1 year |
| __cf_bm | Cloudflare bot management | 30 minutes |
Functional Cookies
These cookies enable enhanced functionality and personalisation. The website will work without them, but some features may not function correctly.
| Cookie | Purpose | Duration |
|---|---|---|
| audio_volume | Remembers your audio player volume | 1 year |
| recently_viewed | Stores recently viewed products | 30 days |
| filter_preferences | Remembers your filter/sort settings | 30 days |
| chat_preferences | Remembers live chat settings | Session |
Analytics Cookies
These cookies help us understand how visitors use our website, allowing us to improve the user experience. Data is collected anonymously.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes users | 2 years |
| _ga_* | Google Analytics | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes users | 24 hours |
Marketing Cookies
These cookies are used to deliver relevant advertisements and track the effectiveness of marketing campaigns. They are only set with your consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Advertising tracking | 3 months |
Managing Cookies
Cookie Consent
When you first visit our website, you'll see a cookie banner asking for your consent to non-essential cookies (analytics and marketing). You can:
- Accept all cookies
- Reject non-essential cookies
- Customise your preferences
You can change your preferences at any time by clicking "Cookie Settings" in the website footer.
Browser Settings
Most web browsers allow you to control cookies through settings. You can typically:
- See what cookies are stored
- Delete individual or all cookies
- Block cookies from specific sites
- Block all cookies
- Set preferences for different types of cookies
Here's how to manage cookies in popular browsers:
Opt-Out Tools
You can opt out of specific tracking services:
- Google Analytics Opt-Out Browser Add-on
- Facebook Ad Preferences
- Digital Advertising Alliance Opt-Out
Impact of Disabling Cookies
If you disable or delete cookies, some features of our website may not work correctly:
- You may not be able to stay logged in
- Your shopping cart may not save between visits
- Your preferences may not be remembered
- Some interactive features may not work
Strictly necessary cookies cannot be disabled as they are essential for the website to function.
Third-Party Cookies
Some cookies on our site are set by third-party services that we use:
- Google Analytics: Website analytics (Privacy Policy)
- Firebase: Authentication and database (Privacy Policy)
- Cloudflare: Security and performance (Privacy Policy)
- Stripe: Payment processing (Privacy Policy)
These services have their own privacy and cookie policies. We encourage you to review them.
Do Not Track
Some browsers have a "Do Not Track" (DNT) feature. There is currently no universal standard for how websites should respond to DNT signals. We do not currently respond to DNT signals, but you can use the cookie management options described above.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal reasons. The "Last updated" date at the top indicates when the policy was last revised.
Contact Us
If you have questions about our use of cookies:
Email: contact@freshwax.co.uk
Contact Form: freshwax.co.uk/contact
For more information about your privacy rights and how we handle your personal data, please see our Privacy Policy.
